With decades of quality care and client success stories, Palm Healthcare Company had established itself as an industry leader in substance abuse and mental healthcare industry. That hyper-focus on being the best care provider had the unintended consequence of making them feel they’d fallen behind the times visually. They sought our guidance to tackle the task of refreshing their brand without taking their attention away from their patients.
Three Paths, One Destination: Recovery.
We took time to refine smaller details of the logo while dramatically revamping the color palette and font choices. Refining these two areas of Palm Healthcare gave them instant curb appeal without alienating those familiar with the brand from years of excellent service. We continued to extend that thought process to other design projects, including introducing their first Brand Guideline to help keep the company’s brand representation cohesive for years to come.